WEB APPLICATION
Off Site Bases Website Design And Development
Off Site Bases is a provider of helical pile-based foundations, offering environmentally friendly and cost-effective base solutions for various projects. The company prides itself on reducing time, emissions, and costs in the construction industry.
Client:
Off Site Bases
Industry:
Civil Engineering
Agency:
Design Doctor
Objectives
- Develop a modern, responsive website using WordPress Elementor. And create a seamless booking experience.
- Highlight the company's eco-friendly approach and innovative base technology.
- Create an easy navigation system and Enhance user experience and increase online conversions.
Research and Planning
- We began with an in-depth research phase, analyzing the market and competitors. We identified key trends and preferences among model kit enthusiasts, which informed our design and functionality decisions. Our target audience primarily consisted of hobbyists and collectors looking for high-quality, custom-made bases.
Approach to design and development process:
We combine creative design principles with technical expertise to build visually appealing and highly functional websites.
From Concepts to Creation:
- Conducted thorough industry research and competitor analysis.
- Developed wireframes and interactive prototypes to map out the user journey.
- Focused on clear communication of ideas and client feedback during each design iteration.
- Ensured that the concept communicated the brand’s unique values, and allign with the client's vision and website goals.
Bringing the Design to Life:
- Built the site using WordPress Elementor for flexibility and dynamic control
- Prioritized mobile responsiveness and optimized SEO.
- Integrated visual elements like green color schemes and image galleries to match the eco-friendly concept.
- Conducted extensive testing and integrated final client feedback before launching.
Challenges and Solutions
Challenges Faced: Limited initial user engagement and complex booking requirements.
Solutions Implemented: Simplified the booking process with a user-friendly interface and optimized the website for better user engagement.
Results and Impact
Since the launch of the new website, Off Site Bases has experienced:
- A 30% increase in website traffic.
- Created a pipeline of a potential £4.1M.
- Higher conversion rates, leading to increased sales.
- Clear menu structure and Optimal viewing experience across devices.
Conclusion
The Off-Site Bases project was a rewarding experience, resulting in a website that meets and exceeds the client’s expectations. We’re proud of our work and excited to help more businesses achieve their online goals.
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